It is very important to maintain flexibility of thought,

not to lose Critical vision and ability to judge

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Full GONOGO

Full GONOGO

GONOGO Full
 
A complete and comprehensive business plan package that includes, among other things:
  • A complete financial forecast for a 4 year period
  • An Executive Summary
  • A one page summary
 
The following is a general model of a business plan ( note: this alters from client to client)
 
Chapter 1 Executive Summary
  • Summary of the plans main points
 
 
Chapter 2 The Company and Its Products
  • General background
  • Vision, values and targets
  • Company characteristics
  • Description of the products that will be marketed as part of the business’s activity
  •  Description of the product’s characteristics
Chapter 2 The Market
  • Survey of various target markets
  •  Defining a customer profile
  • Evaluating the potential market size
  • Identifying competitive products
  • Detailing the key factors for success in the various fields of operation
 
Chapter 4 Strategic Plan
  •  Description of the ongoing advantages of the company’s products
  •  Consolidation of the strategic goals in the short and long term
  •  Examination of the ability to penetrate various target markets
  •  SWOT analysis
  •  Strengths
  •  Weaknesses
  • Opportunities
  •  Threats
  •  Examination of strategic partnerships
  •  
Chapter 5 Strategic Implementation
  •  Formulating a business model for the company’s activity
  •  Selecting a pricing policy for products
  • Consolidation of marketing strategy guidelines ,offline and online, advertising, PR and promotion, etc)
  •  Description of chosen marketing channels
  • Description of the management team
  •  
Chapter 6 Financial Statements Forecast
  •  Consolidation and description of the basic assumptions in the financial forecast
  • Comprehensive examination of investments and investment activity in the short and long term-  consideration of stabilization factors
  • Analysis of profit margins, gross, operating , net and EBITDA
  • Analysis of operating factors related to business activity
  •  Examination of financing options
  •  Forecast Profit/loss Statement for the first years of operation
  • Segmentation of business activity into revenue sources
  •  Cash flow forecast for first years of operation
  • Analysis of the Break Even Point
  •  Analysis of return on investment and Net Present Value
  •  
 
 

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