Executive Summary
Sector Analysis
- Comprehensive analysis of the sector activity and its growth rates
- Examination of the sector’s readiness for the business idea
- Analysis of the sensitivity to macro economic variables
- Reference to seasonable variables
- Analysis of the technological variables
- Latest legislation review
- Analysis of distribution mechanisms
- Analysis of financial variables – sector profitability
Analysis of the target audience
- Determining demographic characteristics
- Defining a life style
- Examining buying habits
- Buying sensitivity analysis
- Estimating size of target market
Competitive Analysis
- Positioning of competitors in the sector
- Examining competitors’ market share
- Getting to know entry barriers
- Examining future competitors
Formulating Marketing and Sales Strategy
- Formulating a general marketing theme
- Formulating sales means
- Examining strategic partnerships
- Determining basic assumptions with regard to sales rates
Formulating an Operational System
- Creating an operational center
- Production/import design
- Equipment and technology
- Supply and distribution
- Customer service
- Research and development
- Utilization of resources
- Quality control
- Safety and environmental variables
- Employees and organizational structure
- Consultants and specialists
- Managerial style and organizational culture
Details of the Business Development
- Determining long term goals
- Formulating growth strategy
- Determining milestones
- Evaluating risks
- Sales options - EXIT
SWOT and / or PEST Analysis
Financial Analysis
- Verify basic assumptions for the business plan
- Preparation of profit and loss report
- Preparation of cash flow report
- Break even point analysis
- Determining uses for investments
Annexes
Business evaluations (optional)