{"id":2637,"date":"2016-12-19T16:40:14","date_gmt":"2016-12-19T16:40:14","guid":{"rendered":"https:\/\/www.gonogo.co.il\/en\/?p=2637"},"modified":"2018-03-04T14:03:23","modified_gmt":"2018-03-04T14:03:23","slug":"the-value-of-using-enticing-language-in-a-business-plan","status":"publish","type":"post","link":"https:\/\/www.gonogo.co.il\/en\/the-value-of-using-enticing-language-in-a-business-plan","title":{"rendered":"The value of using enticing language in a business plan"},"content":{"rendered":"
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The value of using enticing language in a business plan<\/h2>\n
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The value of using enticing language in a business plan<\/a>.<\/span><\/div>\n
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You have an amazing idea. You\u2019ve thought of everything, you\u2019ve analyzed the market and you have relative advantages that will destroy your potential competitors. You\u2019ve built an impressive strategy, and you have the ability to reach potential clients at a minimal expense. From a technological point of view, you have the winning equation and the business plan that you hold dots all the \u2018I\u2019s and crosses all the\u2018t\u2019s and shows that, without a shadow of a doubt; your venture is the next Google. You\u2019ve showered, shaved and shined your shoes. You\u2019ve out your best suit on and headed for a meeting with an investor \u2013 surely there is no way that he could not be interested in investing.<\/span><\/div>\n
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The investor you meet is a busy person, with limited patience. He has opinions and personal experience, and as far as he is concerned \u2013 or at least that\u2019s how he makes you feel, sitting in his office \u2013 you need him more than he needs you. Subsequently, unless you intrigue him, unless you present him with a sexy and attractive business plan, he will simply be bored and will not invest in your idea.<\/span><\/div>\n
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Here are 10 tips to help you encourage investors to invest:<\/span><\/div>\n
\u2022 Match chapter titles to their content. You thought you were going to get something totally different on this page didn\u2019t you? Exactly \u2013 chapter titles prime certain expectations in the reader. Unclear, irrelevant or false chapter headings cause a cognitive dissonance that can alienate the reader and negatively influence the investor\u2019s decision with regards investing in your business.<\/span><\/div>\n
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\u2022 Teasing \u2013 if you have gotten this far, then the chapter title has obviously done its job! Interest the investor by using attractive, perhaps even provocative, language and content.<\/span><\/div>\n
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\u2022 Executive Summary<\/b> – at the front of any business plan you will find the true value to the investor. Executive summaries should be written in simple and inviting language. This chapter represents your first encounter with the investor. Psychological research has shown that it is very difficult to alter a negative first impression. A \u2018sexy\u2019 executive summary will prevent investors from getting a negative first impression of the entrepreneur.<\/span><\/div>\n
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\u2022 Think before you write \u2013 know what it is you want to say and its purpose, only then begin to write it down.<\/span><\/div>\n
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\u2022 Clear and neat presentation – a business plan should be relevant, clear and focused. Be careful not to be drawn into using poetic language and long sentences.<\/span><\/div>\n
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\u2022 Add color and interest using descriptive language \u2013 adjectives add life and color to a description. Use them to make a boring text, interesting, but be careful not to go overboard. Business plan writing style lies somewhere between dry, informative content and literature. You should try to include enough description in your plan to moisten the dry text, but not so much that you drown it.<\/span><\/div>\n
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\u2022 Avoid overusing terminology \u2013 don\u2019t assume that your investor is familiar with the industry and its terminology. You can provide a short glossary for key terms in your plan; however, you should also ensure that even a layman (not a professional in the relevant field) could understand your plan.<\/span><\/div>\n
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\u2022 Say things \u201cnicely\u201d \u2013 using rich and beautiful language will give your business plan<\/a> gravitas. You want to appear intellectual and serious before investors to encourage them to invest. So rather than writing: \u201cWhat we want is to get as many customers as possible\u201d, write \u201cwe wish to obtain the largest possible market segment\u201d. These two sentences may mean the same thing but the impression they create differs significantly.<\/span><\/div>\n
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\u2022 Know your investor \u2013 even the best business plan will not help you secure investment from an investor if he cannot read the language it is written in or connect to its style. The style of writing that might intrigue a 35 year-old investor may not be suitable for one who is 70 years \u2013old, or one that only recently came to the country and has limited vocabulary.<\/span><\/div>\n
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\u2022 Go to a professional to write your business plan<\/a>.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
\u00a0Read more:<\/span><\/div>\n
The value of using enticing language in a business plan<\/a><\/div>\n
A successful business plan<\/a><\/div>\n
Top Ten day after curses<\/a><\/div>\n<\/div>\n

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The value of using enticing language in a business plan The value of using enticing language in a business plan. You have an amazing idea. You\u2019ve thought of everything, you\u2019ve analyzed the market and you have relative advantages that will destroy your potential competitors. You\u2019ve built an impressive strategy, and you have the ability to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2637","post","type-post","status-publish","format-standard","hentry","category-magazine"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/posts\/2637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/comments?post=2637"}],"version-history":[{"count":4,"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/posts\/2637\/revisions"}],"predecessor-version":[{"id":4538,"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/posts\/2637\/revisions\/4538"}],"wp:attachment":[{"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/media?parent=2637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/categories?post=2637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gonogo.co.il\/en\/wp-json\/wp\/v2\/tags?post=2637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}