A business plan is an “overview” document which presents managerial teams, investors and entrepreneurs with an overview of a new or existing business and a strategic plan for short and long term goals.
Most significantly, creating a business plan “forces” company owners and the management team to meet and reflect on their intentions for the business, the progress they wish to make, alternative business and implementation strategies, and establish their financial expectations.
The business plan essentially presents the reader with a coherently written summary of the various aspects of an existing or proposed venture, and predicts how these may influence future financial results.
Among other things a good business plan will include; a general description of the businesses and its products and/or services, a relevant market and industry overview, an analysis of the advantages/disadvantages of the product/service, a definition of targets, a consolidated costing and marketing policy, a description of the company’s organizational structure and its human resources, and finally, a financial forecast predications which influence the Profit & Loss Statement and Cash Flow.
In most cases, the steps taken following the completion of the business plan involve seeking investment. As part of GONOGO – Business Plan Only, the company begun to offer a new service for its clients – a forum for meeting potential investors and fleshing out their ideas.
Once a month, GONOGO holds a ‘Venture Forum’ in which presents general overview of some of its latest projects including their required investments. The projects chosen to participate in this forum are decided upon by the GONOGO team according to criteria determined internally. The chosen projects will also be introduced to potential investors during special meetings held by the company.